Nicolle Lamb
Nicolle is the CEO and Founder Lane Marketing. Lane Marketing is a full-service digital marketing agency that specializes in digital and social marketing, analytics, talent management, growth strategies, and operational efficiencies. Nicolle is also the founder of Radiance (Formerly known as WINGS). In the demands of this world and the chaos of life, she wanted to carve out a little place where women lift each other up! This group stands for encouragement, mentorship, support, discussion, growth, motivation and so much more! The goal is to add a little bit of LIGHT to each other’s day and support each other along the way! She also just published V2 of The Boost Light Book.
Nicolle is also the VP of Marketing for Outsell, an automotive Saas company that specializes in customer engagement and AI driven marketing for dealerships.
Nicolle is a strong business development professional with a keen understanding of what it takes to grow a successful team. She prides herself on helping her clients hone their skills and drive excellence in their own careers.
Nicolle resides in Chicago with her husband and three kids. When Nicolle isn’t working or with her kids at baseball or softball games, you can find her spending quality time outdoors – running, biking, or hiking. And new to this list in 2020 is kayaking!!!!
In addition to all of her ambitions at her day job, Nicolle has multiple “side hustles”. She is a decorator, blogger (hustlemomhustle.com), a DIYer (YouTube – Cocopache), working to publish her first book about her journey when her youngest was diagnosed with Congenital Heart Disease, and currently writing a memoir about her childhood. Her story has always been about overcoming obstacles and making her dreams come true.